URBAN
ABSTRACT

Channel 4 - TV (Helsinki Finland)

OVER

VIEW

Art work for MOVIE
- URBAN ABSTRACT

ヘルシンキのTV局ch.4 「Nelonen」の為に制作させた日本とフィンランドの
合作映像作品「Urban Abstract」に、書線が使用された。

作品のコンセプトは、都市という概念を点と線と空間で結びそのプロットを小さな旅をする事で、私達の生活空間を再認識させるという憶いが込められ、音と空間がシンクロし、ミニマリズムを感じさせる映像に仕上がった。
本作品は、カンヌ国際広告祭で「ゴールド」を受賞した他、フィンランド最大のデザインコンテスト European Design Awards 、D&Ad にもノミネートされた。

・CANNES LIONS International Advertising Festival (Design Lions)
: “GOLD”
・D&AD / THE BEST ADVERTISING AND DESIGN IN THE WORLD Awards 2010
: “Bronze”
・ED AWARDS / European Design Awards
: “Bronze”

Urban Abstract Urban Abstract Urban Abstract

Urban Abstract - Musuta for TV Nelonen 4(4:08)

About the concept:
Urban Abstract is a journey across urban space that unfolds in forty, 5 second parts. The journey, in one, two and three dimensions, is a bit like abstract surfing in which the original destination is only reached after a number of seemingly random yet linked detours occur. Points , lines, planes and other abstract elements create a journey through an Urban Abstract.
The space between things is as important as intended space, perhaps creating a fourth dimension. Meaningful shapes and purposes occur in this dimension’s reality as well.
The concept of “negative space” has meaning here.
Nature plays a part as well. To be able to understand and differentiate what is urban one has understand what is nature.
The style of the shorts is fluid and, though seemingly random, stream into a cohesive whole. Perhaps watching them in a different order would be more like seeing the same journey from another point of view. The sound world is also very important -- movement in space is sensed even if watching the shorts with eyes closed. Sounds overlap, fade, come and go.
Architectural, abstract, someway minimalist and abstract with a touch of humanity.
This feeling is reached through mixing techniques such as vectors , hand drawn lines and painting.
Urban Abstract was realized in Tokyo by a team of artists, designers and animators from Finland and Japan. Urban Abstract was created by Jopsu Ramu from Musuta Ltd, a concept, art & design -studio based in Tokyo and Helsinki.